Enabling people to eat on-the-go more readily.

Pull Wrap Packaging | Study Project Academy Street Food, 2014

The Pull Wrap is a new packaging design, which enables people to eat on-the-go more readily.

Noticing a big surge in street food culture, I wanted to design a packaging that would ensure people could eat in a hurry, and also not worry about good spilling all over the place. Standing up while eating can often result in a mess that falls onto the ground and even worse one’s clothes, so the Pull Wrap aims to stop these mishaps. Users simply have to pull down a flap at the front of the wrapping, which loosens the packaging and allows people to start munching on the contents.

The packaging is made out of one piece and has no separate or detachable parts. Food scraps remain inside the packaging and because of the used material (GC2 cardboard) the outside of the packaging remains clean. This packaging is also suitable for paninis, Turkish pizzas and Vietnamese spring rolls. The packaging is also easy to assemble for vendors looking to quickly place the food inside.

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